Event Management has become one of the most desired career choices for students of all ages. Whether a new grad right out of college pursing his or her passion of event coordination, or an experienced employee looking to make a career transition, the Event Management program is designed to provide the skills and experience necessary for all students looking to enter the field.
The program provides a comprehensive look into all dimensions of event planning: event funding, PR, advertising, marketing and sales, volunteer and staff management, and operations and logistics. The course also covers specialized areas of event management. Some examples include: wedding planning, conventions, arenas and sporting events, and event management for non-profits.
An invaluable piece of the course is the section pertaining to owning your own event management company. As our society becomes increasingly more entrepreneurial, programs that focus on business development skills become exponentially important.
Essential to becoming a successful business owner, and event manager, is the ability to communicate and collaborate with clients. As a result, the program is heavily focused on relationship building, networking and honing of communication skills. Through networking events, internship and volunteer opportunities, students are able to meet and learn from industry leaders.
The goals of the Event Management program are to increase the students’ knowledge and understanding of the industry, provide them the tools to confidently create and execute an event, and to connect them with internship and career opportunities within the field. As the course progresses, it is the students’ responsibility to stay abreast industry trends, news and developments and becomes experts in the industry.
One of the benefits of Workforce Training and the Event Management program is the real world experience provided to students. An industry that is based solely around “doing,” requires constant hands on projects. The ability to learn the material is only as beneficial as the ability to apply it to an actual event. Through this program, students are continuously challenged to create, communicate and execute skillfully prepared event experiences.
By the end of the course, students will have a personal event portfolio, have made industry contacts, and have grown their networks. Because, as it was said by English philosopher, Alfred North Whitehead, “no one who achieves success does so without the help of others.”